Design for Branding and Media
AN INTRODUCTION
Diem Et Variazion, “DETV,” alludes to an era when our screen and radio based media was accompanied by a certain kind of background music (ie. incidental music or soundtracks). The whole world over, incredibly talented musicians composed non-commercial studio albums for just this purpose.
These albums consisted of a theme and its variations. These tracks could often be condensed down to shorter versions and the intent was that no matter how long they were, that people would still recognize the associated theme. At DETV, we apply a similar strategy to branding. In today’s media, it’s somewhere between a lost art and being non-existent.
“Diem” (“Day”) acts as a metaphor for a brand in itself and “Variazion” is the many ways with which people will engage that brand. Ergo, the consistency amidst the chaos.
Our motif at “Diem Et Variazion,” is an homage to the Italian maestros who dominated those studio sessions from late 60’s until the early 80’s.
To GET A FEEL FOR WHAT WE DO
(Graphical edition): Clientele
Below are some of the brands we’ve worked with, continue to work with, and those still on the way. As follows we’ve covered: front end web, digital and print collateral, video editing, branded apparel, signage, and more.
And showing up in a meaningful way
OUR SERVICES
We’re currently offering three packages, including: print, digital media, and web. If you need a more specifically tailored option, then no problem. Stand alone projects are fine also. We’re flexible depending on your needs.
Please note, we do not offer hosting. However, we do offer an affiliate referral link to our preferred hosting platform.
While our focus is design, we have experience with operating a VPS and WHM, as well as, the platforms GoDaddy and Bluehost. Consult with us to see if we can meet you where you are. Otherwise, we’d prefer that you sign up with our affiliate hosting company for any newly designed websites.
A package for social media presence:
- Logo (full version and simplified mark)
- Banner (masthead for accounts)
- Icon (profile image)
- Video (intro for content creators)
A more traditional print package includes:
- Logo (full version and simplified mark)
- Letterhead
- Invoice
- Business Card (Double-sided)
For a more robust digital presence:
- Logo (full version and simplified mark)
- Banner (masthead/header)
- Website (one-pager or multi-page)
- Platform (cPanel + WordPress)
Fun Fact: This website is a one-pager.
Our approach to branding
Dramatic: Engaging evocatively.
PENSIVE: Furnishing mental real estate.
EPISODIC: Making repeat impressions.
“Moments leading up-” is about DETV infusing your brand with that “umph” needed to get the attention of your target. Similar to the build and release patterns found in music. It’s our job to bait the consumer for the emotional payoff. However, once the consumer is ready to engage, your brand- likewise, has to be ready to be engaged. Often times there is no second chance.
Support Small- Business!
Diem Et Variazion is a small business creative outfit and every brand that we work with is also small business with the exception of a couple of non-profit organizations.
AN OUTRODUCTION
There’s a saying that goes, “Fashion is for the masses and style is for the individual.” How you show up, matters. People buy things in order to signal, and in order to belong. And then they compete to see who is the most loyal- or perhaps who is the most stylish. But how are the most loyal of us rewarded?
Like power itself, branding is exclusive and not inclusive. What’s the point of belonging if just anyone can belong? There has to be a catch- something to which loyalists can be privy. As crazy as it sounds, our reward is the brand enforcing exclusivity~
Less is more, more for us.
Like the works of the maestro below, Piero Piccioni, it’s just music- and old music at that. But to those who are privy to his style, his brand, and the context in which they exist, they’re nothing short of masterpieces.
